Hypothetical situation: you’re walking down the street in New York City, and a payphone rings. Do you answer it? Do you keep walking? Let’s say you answer it, and the voice on the other end says, “I want you to come to the building across the street.” Do you go?
That’s the concept behind “Routine Interruptions,” Heineken’s new promotion which features comedian Fred Armisen calling a payphone in NYC and asking people to come across the street. Thousands turned him down, but a handful were game and ended up with an incredible story to tell.
Now Heineken and Armisen want your phone number to play the same game. If you’re up for it, go to Routine Interruptions and enter your name/number for a chance to have your daily routine interrupted by Armisen.