These days, interactive elements are key when it comes to modern design. From music videos to more in tune mobile browsers, it’s all about engagement.
That’s why this new concept from London-based designer Joe Harrison is so neat. What he calls “a exploration into scalable logos for the modern web,” Harrison has developed responsive logos that resize as you move about the website. It’s based on screen size, so you’ll see changes if you resize your browser or rotate your device.
Check out Harrison’s interactive website here and click through the gallery above to see how the logos change, whether it’s through text, size or simple arrangement. How would you want your logo to transform as visitors moved around your website?
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