2014 has an addiction, and that’s staring at our pocket-sized screens. While it’s not a new thing, the ever-changing way we look at the web does force changes regarding design, especially when it comes to logos.
We recently looked at responsive logos, logos that move and transform as you interact with a site, but the tiny icon has also seen more general changes. Diminishing screen sizes have inspired a new simplicity in relation to the logo. Still, there has to be a line (literally) when it comes to the digital world, and that’s the balance between a too-simple logo and a simply unique logo. After all, a logo’s main job is still to attract attention.
So what has that balance looked like this year? Logo Lounge creator Bill Gardner breaks it down to 15 major trends for 2014. From finding unity in “Letter Stacks” to adding a homegrown element through “Hand Type,” take a look at the top trends above.