The biggest problem with bike helmets is that many bikers aren’t wearing them. English inventor Jeffrey Woolf OBE has set out to change that with Morpher, a helmet that folds and unfolds for convenient transport and storage.
The helmet is patented worldwide and despite being a prototype, it’s already winning international awards. The innovative helmet protects bikers and adheres to safety standards, but flattens after use to easily fit in a bag. Morpher will be produced by Strategic Sports, the world’s largest helmet manufacturer.
Woolf, an award-winning innovator and businessman, knows firsthand the importance of wearing a helmet. The Daily Mail reports that his own life was spared after a biking accident thanks to the helmet he was wearing.
Woolf plans to expand the Morpher prototype beyond biking to snow boarding, horseback riding, hockey and skiing. Once Morpher moves beyond a prototype, Woolf’s designs will be saving lives one head at a time