Gargantuan beverage conglomerate Anheuser-Busch InBev learned a hard lesson yesterday about truth in marketing. The corporation settled a lawsuit filed by two Miami residents who claimed that Kirin beer packaging misleads consumers into thinking it is brewed in Japan, when it’s actually brewed in Los Angeles and Virginia. If you too have been suffering serious emotional distress and beer-related trauma and want in on the settlement (the terms have not been disclosed), Law360.com claims that a household can get up to $50—presumably, to buy more beer with. In addition, Anheuser-Busch InBev will stop saying the beer is imported and include the following phrase on bottles: “Brewed under Kirin’s strict supervision by Anheuser-Busch in Los Angeles, Calif. and Williamsburg, Va.” Seems clear enough.
There is another case pending against Becks beer, claiming that the company duplicitously makes consumers believe the beer is brewed in Germany (it’s brewed here in America). Stay tuned for news on getting more free beer money… I mean, financial repercussions for companies that mislead customers.