Target Announces Collaboration with Lilly Pulitzer, Receives Mixed Reactions

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Target Announces Collaboration with Lilly Pulitzer, Receives Mixed Reactions

Target has had some wonderful collaborations. They’ve also had some that haven’t done all that well. That’s one reason why Target’s newly announced design collaboration with Lilly Pulitzer is turning heads. With an expected release date of April 19, 2015, the brand’s iconic pastel designs and preppy colorful prints will provide you with your entire spring and summer wardrobe. The collection will include everything from clothing and home decor to beauty and accessories. The prices peak at $250.

Further news comes with Pulitzer, known for country club ensembles and boarding school silhouettes, including plus sizes in their 250 piece collection. But with their announcement that the collection will be more inclusive, Target announced that the plus sizes will only be available online, which has caused some serious backlash since the announcement.

What are your thoughts on Target teaming up with Pulitzer? Let us know in the comment section below.

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