Sen. Ted Cruz (R – Tex.) announced his candidacy for the 2016 Republican presidential nomination through his Twitter on Monday, immediately drawing criticism and jokes, though it seems his recently revealed logo is garnering as much scrutiny.
The logo, either a graphic designer’s take on patriotic teardrop or a burning American flag, (both of which don’t appear to be positive associations for the Texas conservative), have also drawn comparisons to media outlet al-Jazeera, dating app Tinder and, perhaps to Cruz’s chagrin, The Onion.
However, as The Washington Post notes, film critic Steven Greydanus views the logo as reminiscent of emblems of the Pentecostal Church, whose members tend to vote conservatively.
The Pentecostal Church and the common use of fire-inspired logos derives from Acts 2:3, in which the disciples are given the ability to speak in a variety of tongues, necessary to spread the teachings of Christ: “They saw what seemed to be tongues of fire that separated and came to rest on each of them.”
Cruz himself is a Southern Baptist, though may be appealing to Pentecostal voters to cement his candidacy and route to the White House. The conservative’s slogan also states, “Reigniting the Promise of America.”
Cruz has already initiated his campaign with a speaking engagement at Liberty University, a private Christian university well-known for its controversies surrounding the content of its biology courses and for its suspension of the school’s College Democrats club.
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