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Adidas Sues Marc Jacobs for Trademark Infringement

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Adidas Sues Marc Jacobs for Trademark Infringement

Adidas has filed suit against Marc Jacobs, claiming that the four stripes on some of the luxury brand’s sweaters bear too close a resemblance to the Adidas signature three.

According to Fashionista, the complaint was filed with the U.S. District Court in Oregon and accuses Marc Jacobs of trademark infringement and dilution, unfair competition and deceptive trade practices.

In the suit, the athletic brand stated that Marc Jacobs “intentionally adopted and used confusingly similar imitations of the three-stripe mark knowing that they would mislead and deceive consumers into believing that the apparel was produced, authorized, or licensed by Adidas, or that the apparel originated from Adidas.”

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“This is particularly damaging with respect to those people who perceive a defect or lack of quality in Marc Jacobs’s products,” Adidas said in a statement. “By causing a likelihood of confusion, mistake, and deception, Marc Jacobs is inflicting irreparable harm on the goodwill symbolized by the three-stripe mark and the reputation for quality that it embodies.”

The sweaters in question were designed for the Marc by Marc Jacobs autumn/winter 2014 collection, helmed by tag team Katie Hillier and Luella Bartley, who have since left after the decision to absorb the Marc by Marc Jacobs branch into the main line.

The lawsuit comes after Adidas accused Isabel Marant of similar allegations in February, and possibly as a result of the brand’s recent jump into the high-end market with its Yohji Yamamoto partnership, making Marc Jacobs a competitor.

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