Chipotle is on a real roll lately with the positive press. Just last week, the Mexican grill chain launched its delivery service in 67 cities, much to the delight of those who love burritos and being able to stay put on the couch. Beginning today, the restaurant will appease the masses in a different way as it begins to serve food that is completely GMO-free.
According to Huffington Post, Chipotle’s new promise to provide only ingredients devoid of genetically modified organisms is unprecedented for a major chain restaurant. The company has had the plan in place for some time now, taking its first step in 2013 by openly stating which ingredients on its menu contained genetically modified organisms. In a blog post last year, Chipotle co-CEO Steve Ells stated, “Genetically modified foods hold out promises that are at best untested, and at worst unrealistic.”
The report also notes that technically, the pork and chicken used by Chipotle will come from animals who eat feed that is not GMO-free. Still, the chain restaurant has successfully substituted all of its other GMO-containing ingredients that it had previously declared on its menu. This seems to be part of a continuous effort to separate themselves from the standards of the rest of the fast-food industry. As Ells stated to the New York Times, “This is another step toward the visions we have of changing the way people think about and eat fast food. Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”