The art of visual merchandising is often, no pun intended, overlooked by the average consumer. A great storefront display can give whole new meaning to window shopping, taking it from a passive activity and turning into a deliberate act of observance. Anyone who has ever visited Bergdorfs, Barneys or Chicago’s Marshall Field’s/Macy’s in mid-December solely to look at the holiday window displays will understand. Year round, studios that specialize in visual merchandising, as well as artists and designers are enlisted to create true works of art in the storefront windows of luxury brand flagship stores, major department stores, boutiques and mom-and-pop shops around the world.
The 15 windows in this gallery are awesome examples of visual merchandising, from the iconic and incredibly detailed windows by Leila Menchari at Maison Hermès in Paris to simpler displays that convey a big message through a few words, shoes or balloons.