Presidential Candidates Are Marketing Themselves Through Music

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It seems as though Rick Perry wasn’t the only President-hopeful to try to use music to connect to the young people.

As Donald Trump announced his bid for candidacy Tuesday (again), he decided to vamp up his routine with a little help from Neil Young. He descended upon his press conference via escalator and with Young’s “Rockin’ in the Free World” played in the background. Unfortunately for Trump, free world doesn’t necessarily mean free market, and in fact, we’re pretty sure Neil Young wouldn’t be a likely supporter of Trump’s campaign. As Esquire noted, the musician and the entrepreneur are essentially on the opposite ends of the spectrum when it comes to environmentalism, and the lyrics to the very song used include, “We got department stores and toilet paper/ Got styrofoam boxes for the ozone layer/ Got a man of the people, says keep hope alive/ Got fuel to burn, got roads to drive.”

Although in much, much less ironic fashion, Hillary Clinton released her very own campaign playlist on Spotify. In fact, it’s almost too earnest. “The Official Hillary 2016 Playlist”, released Monday, is a 14-track conglomeration of essentially girly power anthems, such as Katy Perry’s “Roar,” Ariana Grande’s “Break Free” and Kelly Clarkson’s “Stronger (What Doesn’t Kill You),” with a few playful and energetic guy tunes (John Legend, Marc Anthony, Bon Jovi) so as not to marginalize things. As Buzzfeed put it, the playlist is “the perfect mix for talking about women’s rights issues, or for your middle-aged aunt who really needs some tunes to get her blood pumping at 24 Hour Fitness.”

We can’t wait to see what other tunes candidates will use to woo young voters or, you know, their relatives.

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