Pantone Cafe May Become the Most Instagramable Restaurant Ever

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Aesthetic zealots, listen up: your prayers for the perfect color-coordinated foodstagram have been answered. Head to the promenade of the Grimaldi Forum in Monaco to eat at the Pantone Cafe, a restaurant that, you guessed it, models itself around the Lawrence Herbert color matching system.


The Pantone system has had a following for years; people seems to not only love it for it’s practical printing purposes, but for their pleasingly minimalistic and now iconic color chips. The craze for the chips have inspired numerous pieces of apparel, dish ware, Pinterest boards and even a hotel. But Pantone Cafe believes that they are adding a new sensory element to the obsession. Their mantra is “taste the colors.” Every item sold by the cafe (as well as the restaurant’s napkins, tables, chairs and coffee makers) has a corresponding Pantone color code, listed alongside the food. Patrons are able to order things like a Tomato Red Mozza White #18-1660 sandwich or a Vibrant Orange #16-1364 juice. The patio dining area looks over Larvotto beach front, making Pantone a color-themed establishment in an already color-filled place. Sigh, I guess you’ll have to go to Monaco one day to check it out.

Photos from Monaco Restaurant Group

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