and Gap have teamed up to release a collaborative kid’s collection called GapKids x ED. The offering is supported by a social movement, one that DeGeneres’s own lifestyle and clothing brand ED has long advocated for, that encourages young girls to be vocal and celebrate individual strength.
“Gap has always encouraged people to be themselves, and I love that they have the same values that I have: to be true to who you are and to wear cute pants,” DeGeneres said. “I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things, and that’ll encourage even more people to do incredible things, and eventually the world will be a more incredibler place.”
The campaign is being fronted by “inspiring real-life girls” who embody the collection’s mission. Among them are pro-skateboarders, a young entrepreneur, a professional drummer, and even a 9-year-old engineer of prosthetic hands, reports Vogue. The collection, which features graphic prints including a lightning bolt for power and a speech bubble to remind girls to find their voice, will also have a modern social media component, as wearers of the brand are asked to take selfies in the clothes and share the images along with words of encouragement and empowerment.
“Let’s be honest, kids love selfies. Even I’m guilty of taking a selfie if I’m in a really cute outfit. So imagine how many girls around the world could bond through selfies in really cute outfits. They could break the Internet,” said the television host, adding that the movement isn’t exclusively for young girls. “I think it’s important to teach boys at a young age to respect girls and their ideas. It’s like Aretha Franklin spelled, R-E-S-P-E-C-D. By the way, we have some really amazing boys clothes in the collection. We believe in equal opportunity cuteness.”