If you’re on Instagram and follow pop art commentary or food humor posts, you’ve probably come across a regram of Saint Hoax’s work. I first noticed it when I saw Belle from Beauty and the Beast reaching for a jar of Nutella instead of the Beast’s fateful rose. I laughed out loud, and shared it with friends and family, both on IG and in reality. As I sought out more of these Disney Princess/food mashups, I discovered the artist behind the work, Saint Hoax. The artist took the time to chat with Paste.
Saint Hoax keeps a low profile, and little is known about him other than he is a Syrian guy who studied visual design in college. He uses pop culture and art to juxtapose his commentary, creating striking and important visuals. He uses Disney quite a bit as a base for his feminist art, creating posters to bring awareness to domestic abuse in his series “Happy Never After” and “Prince Charmless”, rape in “The Princest Diaries”, and loving oneself in “Save Yourself.”
The Instagram page began in January 2014, and currently has 284K growing followers. Saint Hoax describes himself as a “huge” fan of Disney, but that it works so well for commentary because, “I find it so powerful when you take children’s illustration out of their context and place them in contemporary situations.” The images instantly resound with western and eastern audiences, not much is needed to be said for the stills, as they speak for themselves. The Princess/foodie mashups are on the much lighter end of his work, but that doesn’t diminish their genius. They definitely speak to ladies who grew up loving Disney princesses, but somehow ring truthful for their love of food.
Madina Papadopoulos is a New York-based freelance writer, author and regular contributor to Paste. You can follow her food adventures on Instagram and Twitter.