Paige Russell started designing scarves for her brand Eloi after being inspired by her paper cutouts and her mother.
Based in Austin, the graphic designer grew up with Hermès scarves framed on her walls and wanted to produce her own versions of the silk garments. Russell starts with just a pair of scissors and construction paper to create graphic designs which then make colorful, dynamic scarves.
The name Eloi comes from the post-human race from H.G. Wells’ novel The Time Machine, and some of Russell’s work is just as otherworldly. She made one design to represent the Deep Web.
“My ex-boyfriend taught me what the ‘Deep Web’ was; basically, we only access 5% of the internet—and I’m definitely a conspiracy theorist—so I freaked out,” she told Cool Hunting. “It was all I could think about and we were trying to get on the Deep Web.”
However, a lot of the designs are inspired by music, such as the Velvet Morning scarf based on Lee Hazlewood and Nancy Sinatra’s “Some Velvet Morning,” or the In a Silent Way design spurred by Miles Davis.
You can pick up an Eloi scarf now from the website and it won’t set you back the price of a Hermès scarf. It’s the perfect pop art piece for anyone’s wardrobe.