Museyroom are sharing their brand new music video for the track “Ballad” off of their full length debut Pearly Whites, out March 25 via Grind Select.
“Lyrically, ‘Ballad’ is about being disengaged with one’s daily life to the point of feeling perpetually asleep and the negative effect this has on one’s relationships,” said guitarist/vocalist Jack Donovan. “The song is optimistic, however, in that it talks about fighting this feeling of helplessness and ultimately learning to appreciate the people who care about you. At its heart, ‘Ballad’ is a call to wake up, to stop obsessively looking inside oneself and start looking out. This idea of ‘waking up’ is played on visually in the video with the use of the eye opening and looking around.”
The video was directed by Alex Braddock as well as the band, and beautifully animated by Braddock as well.
“More generally speaking, the imagery for the video was inspired by other elements we were using to develop artwork for Pearly Whites, channelling an old, saturated illustration style within a digital context,” added Ben Cohen (guitar/bass/synth) of the video. “We love the way Alex interpreted the past/future aspects of the lyrics by blending 2D and 3D imagery.”
Watch the exclusive premiere of “Ballad” above.