It’s an obvious campaign, when you think about it. Bacon and eggs. The Bacon Brothers and the American Egg Board.
Kevin Bacon and his singer-songwriter brother Michael Bacon make up the duo The Bacon Brothers, and we are guessing this cheeky video might actually get you in the mood to eat eggs.
Doubtful? Watch it yourself. (Compare it with this 1996 “Incredible Edible Egg” ad, and you’ll quite likely think it’s an improvement.) With the egg-heavy holiday of Easter on the horizon, the campaign’s timing is pretty canny.