Normcore, the trend of wearing so-called “normal” clothes, doesn’t seem to be going anywhere anytime soon. The style (or lack thereof) first popped up on the scene a couple of years ago when K-Hole coined the now-popular term.
“Normcore moves away from a coolness that relies on difference to a post-authenticity coolness that opts in to sameness,” the trend forecasting group argues in 2013’s Youth Mode.
Normcore is wearing clothes that make you feel included, not clothes that make you stand out. But why is the look so popular?
One could argue that the simplicity of the look is refreshing in our millennial world of confusion. With everything else going on, throwing on a t-shirt, baseball cap, jeans and New Balances could be the easiest part of your day. Perhaps it’s the price point: most normcore garb can be found at a thrift store. Or could it be the comfort? Function over fashion would be a class at the school of normcore, if such a place ever existed. Why wear heels that hurt your feet when you can wear tennis shoes?
We may never really understand the full reasoning of normcore, but, regardless, it’s a welcome escape from the pressures of fashion. Several musicians have adopted the look, and we at Paste have some major crushes on both these people and their effortless outfits. Click through our gallery to get some normcore inspiration for yourself.