Midnight Rider is at it again. The Southern California-based brand has released their newest collaborative line, and it’s for no other than the man, the myth, the legend, John Wayne. Our Americana hearts are bursting.
“The designs for the inaugural Midnight Rider John Wayne collection were a collaboration between myself and Christian Watson of @1924us,” founder and director of Midnight Rider Mitra Khayyam told Paste. “We wanted to approach the Duke in a new light, get away from all the traditional weathered looking western designs and rebrand the icon in a fresh, yet familiar light.”
And the designs do just that. With collections celebrating Townes Van Zandt, Tom Petty, Waylon Jennings and more already under her belt, the John Wayne collection is a fresh take on the American hero.
In celebration of the line, Khayyam teamed up with fashion photographer Ramon Felix and model Terra to create a Alfred Stieglitz’ inspired video and lookbook. You can take a first look at the video below, perfectly pulling from “America, Why I Love Her.” Now, if we could just frolic through some pastures in our new Wayne duds. The Midnight Rider x John Wayne Collection is available now, and you can shop it here.