Hollywood art director and “gentleman artist” Adam Forman wears a lot of hats. I’ve interviewed quite a few beer label artists, and I don’t know of too many who have an IMDB page. It lists his involvement in several studio projects, but strangely, there’s no mention of him being an artist at Kat Von D’s High Voltage Tattoo of the reality show L.A. Ink.
Adam didn’t get on my radar for being a camera-friendly Hollywood ink slinger. His label work for Jolly Pumpkin Artisan Ales is difficult to miss, even in the morass that the shelves of craft beer stores have become. He’s created their label artwork from the start and, in the evolution of his style, has worn his share of “art hats” as well.
Where Adam has landed with his label art is strongly influenced by the style of Art Nouveau poster and illustration. I see the influence of Georges de Feure in his La Vida Improvisacion and Aubrey Beardsley in his Clementina. I see Théophile Steinlen, Henri Privat-Livemont, Eugène Grasset, and Ivan Bilibin.
He draws charming anthropomorphic animals, vengeful angels, demons, soothsayers, and even the occasional grinning jack-o-lantern. There’s nothing else like them at your favorite bottle store and, as an added bonus, they contain award-winning farmhouse ales as charming as the imagery.
Here are some of my favorite Forman/Jolly Pumpkin labels.
Craig Gunderson is an artist, beer lover and founder of Thirsty Bastards.