In May, H&M announced that they would be partnering with French luxury brand Kenzo for their latest designer collaboration. Now the first H&M x Kenzo line preview has been unveiled, featuring three of the overall seven faces of the collection: Chicago’s Chance the Rapper, supermodel Iman and Vietnamese hip-hop artist Suboi.
Shots for the campaign were taken by French photographer, graphic designer and director Jean-Paul Goude, who’s also responsible for Paper’s #breaktheinternet Kim Kardashian cover. Four behind-the-scenes clips accompany the ads, directed by Swede Max Vitali, three of which interview the highlighted campaign personalities. Chance the Rapper discusses how his love of screenwriting and film influences his music, as well as his experience with parenthood in his interview, which can be found above.
Japanese-French designer Kenzo Takada founded his namesake in 1970, taking the fashion world by storm with his uniquely bold prints and designs. Then in 2011, Opening Ceremony co-founders Carol Lim and Humberto Leon were named creative directors, adding to Kenzo’s already diverse and prestigious brand power.
The next campaign preview will be revealed on H&M’s website on Oct. 17, featuring actresses Rosario Dawson, Chloë Sevigny, Japanese musician/composer Ryuichi Sakamoto and climate activist Xiuhtezcatl Martinez. The Kenzo x H&M collection arrives in more than 250 stores, as well as online, on Nov. 3.