Okay, pretend you’re a young brewery that wants to carve out some space in an already crowded craft beer market. What do you do? You make great beer and you put a wicked cool label on it so people will pick up your bottles. That’s brewing 101; Write that down. South Florida’s Coppertail Brewing followed that plan to a “T,” hitting Tampa and St. Pete with solid IPAs, Trippels and porters and wrapping them in whimsical, kind-of steam punk, inspired art.
Portland-based artist Evan B. Harris created the original artwork for the labels, which Coppertail wanted to be “fun, but with a dark side.” You’ll find a water theme in most of the labels and the ubiquitous “coppertail” that gives the brewery its name. So what the hell is a “coppertail”? According to the brewery, it’s a sea monster that lives in Tampa Bay—the strange and fantastic that lurches beneath the surface. Fun, but kind of dark. Just like the labels. Take a look at the gallery and see for yourself.