Chicago rock band NE-HI have released the video for their new single “Offers,” the title track from their forthcoming album. In a recent press release, singer Jason Balla said the song was conceived with “equal parts joy and catharsis,” and was the band’s attempt at “conjuring the spirit in the first moments of ascent.” The video is a flash and a blur of humans, nature and technology, and fits well with the band’s ‘60s rock and DIY ‘80s house scene vibes. Melanie Coles, creator and director of the video, explains the process and inspiration:
The notion of “Offers” creating endless visions of reality is shown in this meticulously disorienting abstraction of natural and exterior elements. Fragments of imagery layered with texture, grain, and contrast are punctuated by the songs black and white tones and minimal lyrics. The video was constructed primarily from discarded science and photography texts combined with 3-Dimensional objects (1950’s model railroad trees & bridges) referencing early animation techniques and surrealist film.
featured the band as the Best of What’s Next last March, in which Alex Otake said of their forthcoming album, “We have pretty much the same writing process as before, but with this record, the songs are more thoughtful.” You can find the Offers official tracklist and some of the band’s upcoming tour dates here, with their full slate here.
Offers, set to debut Feb. 24 via Grand Jury, is available for preorder here, and promises to maintain NE-HI’s rising momentum. The album will also be available for limited released on vinyl via Shuga Records. Watch the “Offers” video above.