Atlas Road Crew are making good on the promise they’ve shown the last couple of years. “My Own Way,” the South Carolina rock band’s latest single which was posted to their website last month, saw them leaning into an arena-sized sound of the sort countless young musicians grew up playing air guitar to in the mirror. The song calls to mind Kings of Leon, both in the way it sees them transitioning out of their more swampy vibes and the way it combines loud, soaring guitars with a strong pop hook. But “My Own Way” feels much more joyous and carefree than “Use Somebody” or “Sex on Fire” ever did, something evidenced by its titular refrain of “I’ll find my own way!”
The song’s video, which Paste is excited to exclusively share today, is further proof that Atlas Road Crew aren’t about to start taking themselves too seriously. Directed by Dries Vanderburg of fellow South Carolina band SUSTO, it features the band busting out their best over-the-top rock star moves while playing along and goofing off in a warehouse as the camera spins around. It’s a simple idea but it fits the place the band finds themselves in perfectly: still making their way playing sweaty clubs and opening gigs, but dreaming of something bigger. In the words of drummer Patrick Dohan, “We’ve caught some decent breaks, but we also know that no success is overnight, and that an eight-hour drive is always going to take 10-and-a-half.”
Dohan had this to say about the making of the “My Own Way” video:
The process kind of came organically. We were hunting around Charleston for some cool places to shoot and our bass player’s little brother found this old abandoned warehouse downtown. We set up in a circle, and our director (Dries Vanderburg of SUSTO), set up his new fancy tripod that moves with a remote control. We messed around with the idea of switching places and doing the video in just one take, and after about 20 takes and almost passing out from all the running around, we had what we thought was a great one. At some point this dude came by who was power-washing the place and just sort of stopped and stared at us. A bunch of guys in their 20s running around an abandoned warehouse lip-syncing to their own song. He probably thought we were pretty cool.
The band is currently working on material for a new album, the followup to 2015 Halfway to Hopkins, due out later this year. Watch the “My Own Way” video above and check out where you can see them coming up, including some shows supporting The Revivalists, below.
Atlas Road Crew Tour Dates:
03 – Charlotte, N.C. @ Visulite Theatre
10 – Asheville, N.C. @ Isis
11 – Columbia, S.C. @ Lowcountry Boil Jamboree
21 – Covington, Ky. @ Madison Theatre*
22 – Pittsburgh, Penn. @ Mr. Smalls*
23 – Baltimore, Md. @ Ram’s Head Live*
24 – Jim Thorpe, Penn. @ Penns Peak*
25 – Port Chester, N.Y. @ Capitol Theatre*
26 – Brooklyn, N.Y. @ Brooklyn Bowl (w/ SUSTO, Stop Light Observations)
(* – w/ The Revivalists)