Earlier this year, indie folk-rockers Magic Giant released the music video for their track “Set on Fire.” Full of fun and beautiful visuals from the Rise Lantern Festival, the video is still one of my favorites and it’s evident I’m not the only one who fell in love with the band’s upbeat folk sound. In addition to charting at #4 on Spotify’s US Viral 50 and #1 on KROQ’s Locals Only, the track has nearly 4 million streams on Spotify. Now the band is back with an acoustic version of “Set on Fire” and the video (DP, Alex K Colby) to accompany it is stunning from start to finish. Today you can check out the acoustic video for “Set on Fire” here on Paste.
With the serenity of the outdoors, stripped down vocals and simple instrumentals, we were curious as to how this acoustic video for “Set On Fire” came about. The band shares with us, "We were on tour, couch-crashing at a friend’s place outside of NYC. The next morning we woke up to this beautiful scene outside our window. The mood was so serene that it inspired this arrangement of the song. A reminder of the special places we stumble across on the road." In addition to the player above, fans can head on over to YouTube to check out the video here.
Having built a reputation for their infectious and upbeat sound, blending folk instruments (banjo, fiddle, harmonica) with big drums and dance rhythms, the band leaves a lasting impression on listeners. Last year alone, Magic Giant performed in over thirty cities across the country, playing at festivals ranging from Electric Forest to Lightning in a Bottle to SXSW in addition to touring with artists like Mike Posner and Beats Antique. If you’re headed to SXSW next week, you don’t want to miss these guys. Check out their showcase information below.
3/14 - Brands Build Culture DC Event Official Showcase @ ACL Live at the Moody Theater – time TBD
3/15 - Culture Collide Showcase for Showtime @ Clive Bar - 9:00pm
“Set on Fire” is off the band’s debut album, In The Wind, to be released May 19th via Washington Square/Razor + Tie. Pre-order In The Wind on iTunes here or head on over to the band’s site for physical copies and merch here.
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