Everywhere you look, there’s an adorable K-beauty product some beauty blogger or editor swears by. Retailers like Nordstrom and CVS have recently put these products front and center for the general public that isn’t as tapped into the nuances of Instagram-able beauty products. But don’t be fooled by all the baby animal-faced sheet masks. There are lots of K-beauty brands with subtle packaging and a very Goop-y aesthetic that are worth your skin’s time. Make room in your medicine cabinets with these brands that are both crazy effective and have cool packaging, no matter your personal aesthetic. This list is nowhere near exhaustive of all the great stuff that’s on the market, but it’s a decent start.
Photo: I’m Real 5-Pack Combo Set #2
If you frequent Instagram or beauty e-commerce, you’ve definitely spotted these products. They work well and come in the cutest packaging ever, which makes for a memorable combo. Product highlights include the I’m Real sheet masks, Haeyo Mayo Hair Nutrition Maska and Panda’s Dream Brightening Eye Base. You can find lots of their products at Urban Outfitters, Ulta and Amazon.
Photo: Water Bank Essence
This brand recently launched its own e-commerce in the US after being available in Korea and Canada. Product highlights include a gradient Two Tone Lipstick, the super-hydrating Water Bank Essence and the flattering BB Cushion Pore Blur. You can also check out some of the products at Target.
Photo via Skinfood
These food-based products are perfect for when you want to nurture your skin with stuff from the earth, but without having to successfully execute a Pinterest avocado skin mask. You can find ingredients like restorative royal honey, tightening egg whites and anti-inflammatory rice. Product highlights include a Black Sugar Wash Off Mask, Peach Sake Toner and Egg White Pore Foam. You can also find the products at Ulta and Amazon.
4. Tool Cool for School
Photo: Dinoplatz Lip Balm
This cool-girl brand follows through on results with beauty vlogger shoutouts by the likes of Michelle Phan. As of now, you have go elsewhere besides the brand’s site to buy the products, but it’s available through a variety of beauty retailers, like Sephora, Ulta and Amazon. Product highlights include Dinoplatz Lip Balm, Perfect Day Makeup Fixer Spray and Egg Mellow Body Butter.
Photo: TIME RESPONSE Vintage Wash Off Masque
This sleek, grown-up line of beauty goods just look luxe. You’ll dish out some more cash for these than the previously mentioned brands, but it’s your skin for crissakes! Product highlights include Intensive Vitalizing Eye Essence, Treatment Enzyme Peel and Time Response Vintage Wash Off Masque.
Photo: Konjac Cleansing Sponge
This brand bills itself as “Korean Skincare Made Simple” and it holds true to it. They made a name for themselves in on-trend nail polish shades and are doing big things with makeup and skincare. Product highlights include the Charcoal Konjac Sponge, Take a Breather Oxygen Nail Treatment and Love Your Bare Face Hydrating Cleansing Oil. You can also find the products at Ulta.