Otterbox, the makers of bomb-proof phone cases, is getting into the premium cooler game. The company is releasing the Venture, a new cooler that promises to be just as burly as their phone cases and has loads of accessories that consumers can use to customize the box. Put it all together and you have a cooler that might just revolutionize your summer. We haven’t had the chance to test one yet, but the certified bear-resistant Venture comes in multiple sizes and promises to hold ice up to 14 days. Even better, the Venture is totally customizable, with a range of accessories that you can attach to the cooler. Add on a dry storage tray, a side table, cup holders…Check out the short video below to see the Venture in action. Pricing starts at $249.99.