Carter Louthian was just a day away from going to college when he decided to completely change his life. Two of his friends had just committed suicide, and his high school girlfriend had just broken his heart. Carter realized he needed to find true passion and meaning in his life, and went on to pursue music. At the time he felt like nothing else in the world mattered. Now known as Carter Lou, the DC- Based artist has created an album, Carter Lou & The Project, of dynamic ballads and burly rockers replete with expressive vocals and honest, poetic lyrics. He combines elements of the eclectic music he grew up on to create his sleek alt-rock sound.
In his newest music video for his single “Do or Die”, Carter Lou shows how it feels to be pushed in multiple directions as an artist, and the struggle to stay true to his own voice. He does all of this while adding hilarious music cliché’s such as rocker-crazed groupies, music videos in race cars, and performances with giant fur coats. Lou’s goal was to show all of the temptations and obstacles he has and will overcome as an artist, but it is obvious that Carter Lou knows exactly who he is and what he wants to say to the world.
“Do or Die” is reminiscent of alternative rock groups, such as Oasis, Coldplay, and One Republic, but Carter Lou adds an edge that sets him apart. His lyrics could easily be those of a singer/songwriter ballad. Carter says he wrote this song about trying to fall in love again after knowing the full pain of heartbreak. Undeniably relatable and beautifully executed with a clever and captivating storyline, Carter Lou gives a great first impression with his newest release of his music video for “Do or Die”.
WATCH Carter Lou and the Project: "Do or Die" via YouTube