When Vince Stapes rapped, “Bitch you thirsty, please grab a Sprite” on “Norf Norf” in 2015, surely he wasn’t thinking it would lead to this.
Sprite has been known to work with hip-hop artists in recent years, such as featuring lyrics from J.Cole, Missy Elliot and Tupac on their cans last summer. Earlier this week, the brand unveiled they were revamping the campaign this summer with lyrics from rappers such as Vic Mensa, D.R.A.M., Lil Yachty, Kamaiyah and Staples. Staples’ edition includes his “Norf Norf” lyric, just without the expletive. Last year, Staples was also interviewed in an advertisement for the ”#ObeyYourThirst” Sprite campaign.
Now, Sprite has produced Staples’ new video for his lead single “Rain Come Down” from his album Big Fish Theory, which dropped today. The David Helman-directed video, featuring Ty Dolla $ign, sees Staples in the desert surrounded by empty Sprite bottles and later drinking Sprite in a small-town diner. This is the soda brand’s first time ever producing a music video. While the product placement is more than obvious, it does not take much away from the simple video and Staples’ compelling lyrics.
The rapper also stars in a new commercial in which he seems to satirize his endorsement. In the ”#WannaSprite” commercial, Staples plays himself working at a carnival booth under a sign that clearly reads “The Sprite Commercial.” The short ad includes several clever quips at the typical tropes from celebrity endorsement spots, proving that both Staples and Sprite realize just how corny they can be.
Staples’ album Big Fish Theory released today. Stream it here, and watch the video for “Rain Come Down” above and his #WannaSprite commercial below.