“Purple Rain” may now be referred to as “Love Symbol #2 Rain.” In a partnership with Prince’s estate, the Pantone Color Institute has created a shade of purple to represent and honor Prince.
The legacy of the Purple One will live on in Love Symbol #2, a color that is based on his custom Yamaha purple piano. His estate’s entertainment advisor said in a statement, “The color purple was synonymous with who Prince was and always will be. This is an incredible way for his legacy to live on forever.”
Vice President of Pantone Laurie Pressman added:
We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘The Purple One.’ A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.
You can see Love Symbol #2 for yourself below (via Pantone), and beneath that, watch a Prince performance from the Paste Cloud.