Diet Cig set out to empower women in their new video for “Maid of the Mist,” a track from their April release Swear I’m Good At This. Directed by Emily Dubin, with whom the duo also worked for their most recent video release, Over Easy’s “Harvard,” the video features alternating clips of a seance performed by witches and a game of spin-the-bottle.
The video’s premise aims to shatter stereotypes: Dubin depicts the witches casting a spell to get the spinning bottle to land on the boy they want to kiss, satirizing how men perceive women. At the end, however, it is the girl that bests the boy.
Dubin states, “I think our fondness for and practice of emotional intelligence in a general sense is one of the strongest assets that women can have; what better way to embody power, sensitivity, emotion, and connection to the universe than a bad ass group of witches?”
Diet Cig are currently touring Europe with The Spook School and just announced new U.S. dates, continuing their run in support of Swear I’m Good At This. Watch the video for “Maid of the Mist” and check out their new tour dates below, as well as a performance from the band, courtesy of the Paste Cloud.
Diet Cig Tour Dates:
10 – Durham, N.H. @ University of New Hampshire
18 – Fairbanks, Alaska @ University of Alaska Fairbanks #
25 – Cleveland, Ohio @ Snowed In Fest at The Cleveland Agora
26 – Columbus, Ohio @ Ace of Cups ^
27 – Cincinnati, Ohio @ Woodward *
28 – Morgantown, W.Va. @ 123 Pleasant Street *
29 – Mechanicsburg, Pa. @ Messiah College*
30 – Harrisonburg, Va. @ The Golden Pony *
01 – Raleigh, N.C. @ Kings *
02 – Norfolk, Va. @ Toast *
03 – Richmond, Va. @ Strange Matter *
08 – Ithaca, N.Y. @ The Haunt
13 – Pittsburgh, Pa. @ The Funhouse at Mr Smalls
15 – Sayreville, N.J. @ Starland Ballroom %
(* – with Sammi Lanzetta)
(# – with IAN SWEET)
(^ – with Sinai Vessel)
(% – with Taking Back Sunday)