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Watch: Agave: The Spirit of a Nation Takes An Artful Look at the Land of Mezcal and Tequila

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Watch: <i>Agave: The Spirit of a Nation</i> Takes An Artful Look at the Land of Mezcal and Tequila

A place, a plant, an intoxicating adult beverage. Virtually every culture has its obsessively-cultivated, cossetted and hawkeyed booze-crop. For some, it’s grapes. For some, barley or wheat, rice or rye or apples or corn. The Caribbean has its special relationship with sugar cane; the west coast of India has a daunting-smelling and brain-cell-culling distillate from the fruit of cashew trees.

Mexico is a diverse landscape where you will find wine, beer, and a variety of spirits, but none is as iconic as tequila (and its roughneck cousin, mezcal), the alcoholic expression of the Agave tequilana, or blue agave.

Agave: The Spirit of a Nation is an artful and vivid look at the land of mezcal and tequila, from its origins to the story of how a once-obscure Mexican spirit has become the fastest-growing spirit in the world. Rural producers struggle to meet demand while fighting to stay true to the spirit’s heritage; larger brands work to create a premium global market. The film explores the modern explosion of growth and the newfound appreciation that the millennial Mexican generation has found for the spirit. The film is a cross-cultural co-production that takes a deep look at the relationship between people, plant and place. The film premieres in February 2018. Meanwhile, check out the teaser below.

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