It’s always been easy to lose track of what exactly we’re supposed to call Sean Combs at any given moment. In the late ‘90s, he made his first rap recordings as Puff Daddy, aka Puffy. Then in 2001 he changed his name to P. Diddy, followed by a shortening to just Diddy in 2004 (and a lawsuit from a DJ claiming he already had “Diddy” taken). When he showed up in the 2010 movie Get Him to the Greek with Jonah Hill and Russell Brand, he was Sean Combs again. But on his records, he was still Diddy. And that’s where it’s been ever since—until this weekend.
In a video posted to his Facebook page (a page under the handle of “Diddy”) on Saturday, his 48th birthday, Combs announced that he had some “very serious, serious news.” He’s changing his name yet again.
“I know it’s risky, because I knew it could come off as corny to some people,” he says. “I decided to change my name again. I’m just not who I am before—I’m something different. So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monickers.”
He sounds more confused than anyone. Not that it matters too much: He’s still the world’s richest rapper by a comfortable distance.