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Apple Is Acquiring Music-Recognition App Shazam

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Apple Is Acquiring Music-Recognition App Shazam

Popular music recognition app Shazam is being acquired by Apple. The news, then unofficial, was first reported by TechCrunch Friday before being confirmed by BuzzFeed on Monday.

Though the acquisition price has not been made public, it is said to be less than half of the $1 billion mark at which Shazam was valued during its last round of fundraising in 2015. Per Recode, the deal is estimated to be worth some $400 million.

“We are thrilled that Shazam and its talented team will be joining Apple,” Apple spokesperson Tom Neumayr said in a statement to BuzzFeed. “Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms.”

“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” Neumayr added. “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”

Shazam, founded in London in 1999, took off when Apple launched the App Store in 2008, and has since become a household name. Last September, Shazam announced that it had surpassed one billion downloads, and in May 2017, Fox premiered Beat Shazam, a Jamie Foxx-hosted game show in which contestants race to identify songs before the app can.

It’s not yet clear what, if any, changes will be made to Shazam in the wake of its acquisition by Apple. Snap Inc. (the folks behind Snapchat) were also in the running to acquire it.

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