Well, it didn’t take long for YouTube personality Logan Paul to run afoul of the video-hosting platform once again. YouTube announced on Friday that it would be temporarily suspending all advertisements from Paul’s channel due to his content’s continual problematic nature.
The punishment builds upon YouTube’s previous decision to remove Paul from its Google Preferred program and shelf his YouTube Red projects indefinitely. While the company’s previous punishment removed Paul from its top-tier ad revenue streams, this decision will keep him from profiting on any of his content until the decision is reversed.
Paul was originally punished after uploaded a video displaying a man who had recently committed suicide in the Japanese Suicide Forest. He then disappeared from his YouTube channel for a few weeks before returning with a mini-doc on depression, suicide and mental illness. It was done in a more serious tone that felt both sincere and pandering simultaneously due to Paul’s constant shit-heel actions.
Following his return, Paul has uploaded videos featuring him tasering dead rats and encouraging fans, most of whom are minors, to take the Tide Pod challenge, a poisonous eating challenge that YouTube has taken a hard stance against. These videos, coupled with content previous to the Suicide Forest video, such as his sexist “remix” of Flobots’ “No Handlebars,” led YouTube to their decision.
Speaking to Polygon, a YouTube representative stated that Paul’s entire channel is “unsuitable for advertisers” and “potentially damaging to the broader creator community.” If Paul’s content doesn’t evolve, he could be expelled from YouTube’s Partner Program altogether, effectively killing his ability to earn money through the platform.
This might not end up being the powerful deterrent it feels like, though. Much of Logan’s revenue comes from merchandise sales, which are fully separate from YouTube revenues. While it would definitely look publicly good for Paul to change, he might not need to if all he cares about is his bottom line. He has a loyal fan base in the millions who are young and continually support Paul, even as he is heralded as YouTube’s king asshat. If nothing changes, the next step could be to ban him outright from the platform.