Overnight, shooting game Fortnite and Twitch player Ninja went from much-talked-about subjects in the gaming world to internet sensations thanks to one of hip-hop’s biggest artists and tastemakers: Drake.
It was a regular Wednesday night on Twitch for Fortnite savant Ninja before everyone’s favorite love-him-or-hate-him rapper decided to tweet out his participation in the live stream of the newly released game. Over the course of the live stream, things became surreal as thousands of fans watched Drake take strategy advice from the Twitch player. Every time the rap superstar got a kill, viewers would write “God’s Plan” (a reference to his No. 1 Hot 100 hit) in the comment sections.
Before the game was over, Drake asked if two of his friends could join. Ninja obliged the rapper, not knowing those two friends were fellow rap superstar Travis Scott and Pittsburgh Steelers receiver JuJu Smith-Schuster. Throughout the live stream, all three were constantly getting friend requests on the gaming platform. Even fellow rapper Logic tried to get in on the fun by suggesting he could beat Drake at the game.
By the end of the live stream, this Twitch stream constituted the top four trending topics on Twitter: Drake, Ninja, Scott and Fortnite. It also broke a non-tournament viewing record with over 635,000 concurrent streams, surpassing the previous record of 388,000 by Twitch streamer Dr. DisRespect, according to Polygon.
While unknown to the public, Tyler Belvins (aka Ninja) has gained traction over the past few weeks since the release of Fortnite with 100,000 subscribers. He began as an e-sports player before switching over to streaming full time in 2017 with PlayerUnknown’s Battlegrounds. During the broadcast, Belvins gained over 90,000 more subscribers.
Outside of playing Fortnite, Drake is busy working on the follow-up to 2016’s Views (last year’s More Life was a “playlist,” not an album), due out sometime this year, with the aforementioned “God’s Plan” being his latest monster hit from the surprise EP Scary Hours.
Once again, Drake’s brand power proved to be an asset outside of the music stratosphere by turning a relativity unknown gamer into an overnight sensation.
See the tweet and stream that caused an internet firestorm below.