Ikea Wants to “Get the Party Started” With Their Own Line of Record Players

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Ikea Wants to “Get the Party Started” With Their Own Line of Record Players

Swedish furniture company Ikea has announced that they will be coming out with their own line of record players starting in February 2019—get your Allen keys ready. The furniture store, best-known for furnishing college dorms with cheap coffee tables and anxiety-inducing instructions, is collaborating with Swedish electronics group Teenage Engineering to develop a line of products meant to “get the party going.”

If you’re someone that’s ever wondered, “What kind of dining set defines me as a person?” then Ikea’s line of music-focused products might just be for you. The new product line is called FREKVENS (Norwegian for “frequency”) and is said to include vinyl turntables, party lighting and anything you would need to throw a spur-of-the-moment listening party, including a gadget called an “electronic choir.” Last week, Ikea posted on their Instagram account the sketches and final prototypes of how their new line of electronics will look.

From sketch to final prototype, we are checking in on #FREKVENS! Together with Teenage Engineering the aim is to create products so that you can host your party, wherever you may be. During Diseño Democrático this week we are showing the prototypes of the collection. Love it? Share your thoughts in the comment section below! #teenageengineering #prototype #ikeatoday #diseñodemocratico #IKEAMADRIDDD

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Ikea’s creative leader Michael Nikolic explained in a statement that the collection wants to capture the “spontaneity” of a younger market, with the idea being that Ikea will become an all-inclusive locale for all of their customers’ party-throwing needs. In the same statement, Jesper Kouthoofd, CEO at Teenage Engineering said:

When you are younger you usually come up with the idea of a party the same day and I think a lot of people uses IKEA that way. ‘I’m going to have a party, I need some glasses, napkins, candles and stuff and will go to IKEA to get it.’ For us, it is about finding a reason to make and play some music. Thinking about the totality of what you need for a party is a good start.

We’ve seen this movement develop over the years. As vinyl record sales continue to reach all-time highs, more and more companies are starting to recognize that their customers are leaning towards the positive sound qualities that vinyl has to offer. Ikea now follows the trend of other companies like Bed, Bath and Beyond and Urban Outfitters that cater to this medium, once thought to be long-gone.

As more and more millennials re-discover vinyl records and catch “turntable fever,” it’s only natural that Ikea wants to get in on the action and appeal to their target audience. See a video previewing the FREKVENS collection, due out in Ikea stores by February 2019, down below. Following that, revisit Paste’s coverage of this year’s Record Story Day official release list here.

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