A Look at Wasatch Brewery's Iconic (and Controversial) Labels

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A Look at Wasatch Brewery's Iconic (and Controversial) Labels

Before Wasatch Brewery started making beer in the mid ‘80s, brewing and drinking were “all but forbidden” in Utah, says founder Greg Schirf, who moved to the state from Milwaukee. Schirf says he made that move largely as a consequence of the no-drinking belief embraced by the Church of Jesus Christ of Latter-Day Saints, who today still make up more than 60 percent of Utah residents. Taking that as a sign, he founded the brewery—the state’s first—in 1986. And he then proposed a bill in 1988 to legalize brewpubs in Utah, opening the state’s first one soon after on Park City’s historic Main Street. Wasatch now has an outpost in Salt Lake City, and a pretty robust distribution of their ales, covering a swath of states across the Rockies and the central U.S, and venturing as far south as Texas and as east as Louisiana. But throughout the decades, they’ve always embraced their Utah roots—and their religious neighbors, as evidenced by their now-iconic labels. Here’s a handful of the best ones.