A new Leon Bridges track called “You Don’t Know,” taken from his forthcoming album Good Thing, debuted in two new ads for the Sonos One smart speaker.
The two ads seek to poke fun at the concept of “smart” voice-enabled speakers as The Sonos One is designed specifically for a better music listening experience. The ads debuted during the season two premiere of Hulu’s The Handmaid’s Tale last night and feature clips from Bridges’ song, which will be released along with his new album on May 4 via Columbia Records.
“You Don’t Know” is a slick, danceable mashup of retro funk and modern pop with Bridges’ silky-smooth, high-pitched vocals reaching incredible new heights. Bridges previously released three singles from his new LP, “Beyond,” “Bad Bad News” and “Bet Ain’t Worth the Hand.” Good Thing is the follow-up to his successful 2015 debut album Coming Home, which Paste ranked at #9 on our list of the 50 best albums of 2015.
Bridges announced an extensive North American tour in support of Good Thing, including shows in Nashville, Atlanta, Austin, Chicago, Los Angeles, Detroit, Boston and New York. He will be supported by Jon Batiste and Stay Human, singer-songwriter Masego and Texas trio Khruangbin. His headlining tour will begin after he supports Harry Styles in Mexico and South America in May.
Watch the two Sonos ads featuring Bridges’ new song below and check out his upcoming tour dates further down. You can preorder Good Thing here.
Leon Bridges Tour Dates:
09 – Irving, Texas @ The Pavilion at Toyota Music Factory
09 – Morrison, Colo. @ Red Rock Amphitheatre
27 – Raleigh, N.C. @ Red Hat Amphitheater
28 – Atlanta, Ga. @ Chastain Park Amphitheatre
29 – Nashville, Tenn. @ Ascend Amphitheater
31 – New Braunfels, Texas @ Whitewater Amphitheatre
01-02 – Austin, Texas @ ACL Live at The Moody Theater
04 – Phoenix, Ariz. @ Comerica Theatre
05 – San Diego, Calif. @ Cal Coast Credit Union Open Air Theatre
07 – Berkeley, Calif. @ Greek Theatre
08 – Las Vegas, Nev. @ The Pearl Concert Theater
11 – Los Angeles, Calif. @ Greek Theatre
12 – Santa Barbara, Calif. @ Santa Barbara Bowl
14 – Seattle, Wash. @ WaMu Theater
15 – Troutdale, Ore. @ Edgefield
16 – British Columbia, Canada @ PNE Amphitheater
18 – Missoula, Mont. @ Big Sky Brewing Company
20 – St. Paul, Minn. @ Palace Theatre
23 – Milwaukee, Wis. @ BMO Harris Pavilion
24 – Chicago, Ill. @ Aragon Ballroom
25 – Detroit, Mich. @ Fox Theatre
27 – Toronto, Ontario @ RBC Echo Beach
28 – Montreal, Quebec @ Place des Arts
30 – Philadelphia, Pa. @ The Fillmore
03 – Washington, D.C. @ The Anthem
04 – Boston, Mass. @ Agganis Arena
5-6 – New York, N.Y. @ Radio City Music Hall