For the third consecutive year, Esquire has teamed with the Big Brother Big Sisters of America organization to present a unique songwriting challenge: selected artists must write and record a song using a specific phrase, the proceeds of which will go to charity.
This year, five musicians—R&B singer Anthony Hamilton, Daughtry namesake/singer Chris Daughtry, The Hold Steady singer Craig Finn, Canadian singer/songwriter Sam Roberts and Old 97’s’ lead singer Rhett Miller—accepted the game show-like challenge and created original songs inspired by the phrase, “Pacific Standard Time.” They also spent two days in the desert at Coachella with photographer/director Danny Clinch for fashion photo and music video shoots.
The winner of this project is, of course, the Big Brother Big Sisters of America foundation, which will receive all proceeds from iTunes downloads of the Pacific Standard Time EP, as well as a matching donation of up to $10,000 from Hearst.
Finn’s song, “Respective Coasts” tells the story of a bi-coastal breakup. In the noted narrative style of The Hold Steady, Finn’s characters, Kevin and Heather deal with the challenges of growing up and moving on, as he truthfully sings, “She’s old enough to know it doesn’t always work, but you never get so old it doesn’t hurt.”
The Pacific Standard Time EP is now for sale exclusively through iTunes and each song is available for $1.29 through May 31. Check out Esquire’s site and May issue for more information and behind-the-scenes video clips and watch the video premiere of “Respective Coasts” below.
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