Sound Bytes from SXSW Interactive - Adrian Grenier and Peter Glatzer

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This year during South By Southwest Interactive, Paste and Sennheiser teamed up to present an array of interviews each day, live from the Blackheart on Rainey Street.

From actors to game developers to musicians and more, each interview was an engaging encounter that highlighted just how much creative energy was present in Austin that week. Sennheiser stepped up the experience with their wireless headphones, allowing those in attendance to listen in on the interviews even as they milled around on the patio in the Texas sunshine.

When Adrian Grenier and Peter Glatzer stopped by, we had a lot of topics to cover. The pair is behind SHFT, a site that focuses on inspiring a more environmentally sustainable approach to all aspects of living. They also spoke about their new app and the power of the consumer in the global need for more sustainable products. Watch the entire interview in the player below.