Rufus Does Gum: Watch Rufus Wainwright Cover Gum Jingles

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Thanks to a Funny or Die skit, Rufus Wainwright has taken the next big step of his career: covering the chewing gum jingles of yesteryear. Throughout the sketch Wainwright performs what he calls “the greatest musical form of the twentieth century,” and “the music that has influenced me, shaped me more than any other.”

Backed by a live band, Wainwright croons about Juicy Fruit, Wrigley’s and Big Red with compositions that sound strikingly like his own work, and even harmonizes with himself over Doublemint.

“The perfect composition, the human emotion… the mint!” You can watch the video below.

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