Ketel One Vodka Offers $100,000 For One Good Idea

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Ketel One Vodka is looking for an idea that matters. A Gentleman’s Call is the brand’s search for “one original idea that champions the lifestyle of the modern gentleman,” and the prize is a $100,000 investment to make that idea a reality.

Three finalists will be selected by Ketel One and visitors will vote on one winner. Actors Ian Somerhalder and Carlos Ponce and co-founder of the Movember Foundation Adam Garone will serve as mentors to the author of the winning “idea, inspiration or endeavor
that will raise society’s behavioral bar.”

“The idea of a gentleman is one of awareness, confidence and compassion,” says Somerhalder, best known for his roles as Boone on Lost and Damon on The Vampire Diaries. “Helping to support an initiative that is based on those ideals is an honor and I look forward to seeing the evolution of this quest reach its full potential.”

You can submit your ideas at or vote on the ideas you think are most worthy.

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