Yesterday, Pepsi released an ad that did the impossible: it brought the country together in mutual agreement. That agreement was disdain, but we’re all on the same page that this is quite possibly the worst commercial ever created. If you haven’t seen it, get ready. It’s peak neoliberal wokeness infused with a desperate attempt to create brand loyalty through a confused series of half-assed activism.
In case you were wondering if this was some sort of genius swerve to get everyone talking about Pepsi, no, it wasn't. Here is the statement they released after the ad nearly imploded the internet.
This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey.
In a moment of poetic brilliance, their initial statement said “import” instead of “important.” Way to demonstrate a general baseline of competency Pepsi. Twitter was created for moments like this. Here are the best tweets from this easily preventable dogpile that Pepsi somehow didn't see coming.
You need to click on the tweet it's quoting to get the full genius of this one.
Jacob Weindling is Paste’s business and media editor, as well as a staff writer for politics. Follow him on Twitter at “@Jakeweindling”:https://twitter.com/Jakeweindling.