I hate to be a technophobe, but it seems fairly awful that ads can now read our minds. Is “read our minds” too strong? Probably. But Stephen Colbert agrees that invasive ads, which can sense when viewers are losing interest, are more than a little creepy. To illustrate the point, he brings out Crunchy the Squirrel, the mascot of Oatie O’s cereal (intentional near-homophone for ‘odious’?). In the course of the video above, Colbert illustrates the insinuating horror of technology’s continued encroachment into our lives, and is also, as usual, very funny. Check it out.