Thanks to the pioneering work of Tim Heidecker and Eric Wareheim in the field of night terror-inspired advertising, Old Spice no longer produces commercials so much as they do 60-second ayahuasca trips. Each entry in their improbably odd oeuvre seems exclusively designed to out-weird the last, and their latest is no exception.
Starring Terry Crews as Terry Crews But Also Insane, “Drill to Brazil” ostensibly promotes the company’s recent expansion to South America’s swimwear capital. In reality, it serves as an excuse to watch the former linebacker scream and explode in different computer-generated environments. Check it out above, and see the debut of Crews’ mustachioed, Portuguese-speaking doppelganger.