Whether searching to obtain makeup mastery or simply perfecting the smoky eye, YouTube beauty vloggers supply the right amount of personality with useful and easy guidance. With how-to tutorials on covering up acne with foundation or achieving the elegant and flawless Khaleesi look (yes, that’s right, Game of Thrones fans), we’ve rounded up 15 of our favorite essential beauty YouTubers.
Since first posting her tutorials in 2007, Michelle Phan traveled brush-and-palette up the ranks into beauty royalty. Her videos, with all her colorful costuming and themes, have garnered millions of followers. She even has her own beauty line, EM Michelle Phan. Her work is inspired and intricate, with a recent favorite being her take on Khaleesi (everyone’s favorite Mother of Dragons in HBO’s Game of Thrones).
For the beauty junkies out there, vlogger Jen Chae’s From Head to Toe channels basic videos and beauty product picks (and a bit of fashion) into a resource of useful makeup mastery tidbits.
Sister makeup artists Samantha and Nic Chapman combine basic beauty videos with celebrity-inspired makeup tutorials, from Maleficent to Khloé Kardashian for Pixiwoo, a beauty vlog for beginners and veterans alike! The sisters have also started their own free monthly digital magazine, Two.
London-based makeup artist Lisa Eldridge has worked with celebrities, from Katy Perry to Emma Watson, while keeping her job as creative director for British cosmetics band, No. 7. Whether demonstrating how to wear bronzer or achieving the “no makeup” look, her tutorial videos are educational and beautiful.
Zoe Sugg mixes a bubbly personality and sense of humor with direct and educational posts for a makeup tutorial worth more than a mere gander. From quick and easy hairstyles to fresh, spring makeup, Sugg’s Zoella vlog is spot-on with the greatest must-learn techniques.
A former teacher (turned makeup maven), Makeup Geek’s Marlena infuses her innate abilities for educating with helpful videos on an array of topics, from beauty basics to celebrity inspirations. Whether talking about how to use different types of brushes to wearing foil pigments, her honest and candid appeal supplies a refreshing take on beauty.
After her inspirational video how to cover up severe acne with foundation went viral, Cassandra Bankson’s channel has become a beauty subscribers dream come true. With topics ranging from acne and diet to fitness and footwear (like how to make heels comfortable), this vlogger has it all.
Here’s another vlogger for those men or women looking to cover up acne: After discovering the best ways of conquering acne in his 20s, makeup artist Wayne Goss’s GossMakeupArtist now gives subscribers tips on complexion techniques, from concealing pesky blemishes to contouring cheekbones.
You might recognize the name from her time on Laguna Beach and The Hills, but Lo Bosworth is a force to be reckoned with when it comes to her beauty and lifestyle YouTube channel, covering how-to manicures, the essential natural back-to-school makeup and some of her own fashion inspirations. (And be sure to check out her DIY recipes, like her lemon tart —YUM!)
Another Brit beauty bombshell, Patricia Bright is on her way to becoming the princess of beauty and style vlogging, especially with her in-depth videos on various levels of beauty routines. (And all with an enthusiasm so infectious you’ll be thankful you tuned in!)
Vlogging since 2009, Ingrid Nilsen (aka Miss Glamorazzi) is an expert on quick-and-easy beauty and style. Stocked full of pieces like how to organize makeup or how to have the best summer hair, this channel proves to be one you won’t want to miss out on.
Elle Fowler and her YouTube channel, AllThatGlitters21, are a bundle of fun and glitter, all while delivering in-depth looks at her personal takes on beauty, style and home décor. For more, she also pens her own blog, Dreaming in Blush.
Here’s a vlogger who’s all about the natural way—natural hair, that is. Since her first post in 2009 where she discussed her own transition from relaxed to natural hair, Naptural85’s Whitney has become a hair guru, offering styling tutorials and textured hair care tips.
From instructive hair tutorials to makeup how-to videos, beauty vlogger Andrea Brooks has a plethora of talents and has curated her Andrea’s Choice channel with videos you can waste all morning watching.
Hollywood makeup artist Kandee Johnson has a knack for bold, exciting and unique beauty – the perfect go-to channel for looks that are out of the norm. She’s quirky and girly and basically all-around perfect.
Did we leave anyone out? Tell us your favorites in the comments below!