Milton Glaser’s 15 Favorite Olympic Logo Designs of All Time

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Milton Glaser’s 15 Favorite Olympic Logo Designs of All Time

AIGA and Eye on Design writer Emily Gosling recently asked legendary graphic designer Milton Glaser to rate every single Olympic logo design in history from 1-100. He ranked all 50 of them. Glaser’s seminal work is the iconic I (Heart) NY logo, and he’s the man behind the logos for Brooklyn Brewery, New York Magazine and DC Comics. So you could say he knows a thing or two about good logo design.

Glaser definitely isn’t shy when he sees bad logo design. We rounded up his 15 favorite Olympic logos, leaving behind the ones he called “unfocused”, “too clever for its own good” and “a visual disaster”. Glaser did praise many designs, describing his favorites as “active”, “unexpected” and “well executed”. Basically he’s like the Béla Karolyi of graphic design. Tough, but fair.

So if you already miss the Olympic Games, but you’re hoarse from cheering on the world’s best gymnast and you can’t watch another gif of that weightlifter breaking his arm or you’ll lose it, settle in with an Olympic-themed cocktail and study up on the best Olympic logo designs of all time.