Pantone Launched A New App for Color Junkies

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Pantone, the industry standard for color, has released a new app for digital designers. PANTONE Studio allows users to explore all the colors and collections offered by the Pantone Matching System. The design app also allows users to create and share color palettes on social media and export color palettes to the Creative Cloud. Users can create color palettes from their own imported images, and they can test colors on 3-d renderings of real life objects like walls, fabric, and clothing. The app creates color schemes, showing harmonious and triadic colors that correspond with user selected values. Basically, we’re talking intuitive access to Pantone ID numbers, HEX values, and RBG values for every color right in the palm of your hand.

PANTONE Studio was developed to replace MyPantone for iOS. (The old, crashy Android MyPantone is still available for now.) The company partnered with Los Angeles digital development agency, Rokkan, to develop the app. Named after the Japanese word for intuition – and digital partner to brands like Veuve Cliquot, JetBlue and Burberry – Rokkan was an obvious choice for help with creating a compelling user experience that elevates professional design practices around the globe.

The color matching company is attempting to better utilize digital technology to create more connected studio workspaces. Vice President of Global Marketing, Kathryn Shah, acknowledges that both professional designers and amateur enthusiasts alike “are designing much more in a digital space”. PANTONE Studio is free to download. However, in keeping with the pseudo-public nature of Pantone’s offerings throughout the company’s history, the app offers free and paid options. Members have access to more colors, collections and features. Subscriptions can be purchased in-app starting at $4.99.

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