In a move that can’t help but draw parallels to the millions of dollars raised by Sierra Nevada Brewing Co. via its extremely successful Resilience IPA initiative to raise funds for wildfire relief, New York’s Other Half Brewing has hit upon a way to do the same for the hospitality industry worldwide during out current climate of crisis. In order to look out for all the people who make the beer industry work—the bartenders, the bussers, the cooks and more—the popular NYC IPA producer has developed a collaborative recipe for a new beer and is encouraging breweries everywhere to brew that beer, titled All Together, to benefit service industry employees. And more than 450 breweries in 40 states have already gotten on board, in a project that feels like it will probably only continue to gather strength.
Those participating include big names such as Side Project, Monkish, Trillium, The Veil, Burial and many more, all of whom will will brew All Together from the publicly divulged recipe, package it in the collaboration’s provided labeling, and donate a portion of the proceed to hospitality workers in their own communities. Other Half describes their inspiration as such:
There is an inextricable link that binds together everyone in the hospitality industry. Brewers, servers, bartenders, bussers, dishwashers, GMs, buyers, chefs, owners—we are all in this together. In this industry, when one of us struggles, the rest of us pick them up. It’s baked into who we are.
All Together is a worldwide, open-ended beer collaboration created to raise support for the industry we love so much. It’s an effort to raise awareness and provide relief, even in the smallest way, to those who are struggling. We’re inviting any brewer, from any corner of the planet to participate. The recipe is open source, the artwork is public, and the name is yours to use. The goal is to provide you with the tools to make the beer at the lowest possible cost. We ask that a portion of the proceeds go to supporting hospitality professionals in your community. The rest should go to keeping you in business to weather this storm.
Everything breweries need to participate is freely available on the All Together website, from the can artwork and promotional materials to the recipe itself. Looking at that recipe, it hints at a fairly familiar-looking hazy IPA to us homebrewers in the house, featuring large additions of Simcoe, Citra, Mosaic and Cascade hops, layered on a malt base of 2-row and flaked oats to improve the mouthfeel. Still, with hundreds of breweries producing the same recipe, it will be interesting to see how differences in house style and ingredient availability ultimately make each iteration of All Together unique. Speaking as someone who sampled a good number of different versions of Sierra Nevada’s Resilience IPA, the differences are likely to make sampling each version of All Together a novel experience.
Want to know what you can do to support the All Together project as a consumer? Sign up for the project’s mailing list to learn when batches of the beer near you are completed, and how you can buy them, and reach out to your local breweries to make them aware of the All Together project.